Overview

Airfocus, a leading product management platform, lacked built-in OKR functionality, one of the most requested features. As a Senior Product Designer, I led the research, discovery, and UX strategy to bring it to life.

🤔 Problem

Teams struggled to align work with company goals, relying on external tools that caused misalignment, inefficiency, and lack of visibility.

🕴 My Role

I led UX strategy and discovery, collaborating closely with PMs and engineers from research to execution. I also mentored designers on high-fidelity UI, ensuring alignment with user needs and business goals.

💡 Solution

• OKR Creation: Users could set objectives and key results directly in Airfocus.
• Progress Tracking: Tracked manually or via linked initiatives.
• Alignment & Visibility: Unified OKRs in a single view.
• Reporting & Sharing: Easily shared OKRs with stakeholders.

The Impact

🚀

Stronger Alignment: Teams stayed focused on shared company goals.

Greater Visibility: Stakeholders easily tracked progress and contributions.

Higher Efficiency: Built-in OKRs eliminated external tools, saving time.

Competitive Edge: Positioned Airfocus as a market leader.

Revenue Growth: Drove 20% higher enterprise adoption and customer value.