Overview

Latana, a Berlin-based startup, offers AI-powered brand tracking. As Lead Product Designer, I led the design of its first user-facing dashboard, turning raw data into actionable insights for brand managers and marketers.

🤔 Problem

Users struggled to extract insights from complex CSV and spreadsheet data. Manual analysis was slow, error-prone, and lacked real-time flexibility.

🕴 My Role

I owned the end-to-end design process, collaborating with PM, data scientists, engineers, and customer relations to deliver a scalable, user-friendly solution.

💡 Solution

Delivered in three key phases:

1. Dashboard CRUD:
Designed core features for creating, updating, and managing dashboards.

2. Self-Service Data Visualization Flow:
Enabled users to filter data by KPIs, segments, and time, unlocking critical insights.

3. Statistical Significance Feature (Proof of Concept):
Conceptualized automated trend detection to reduce manual effort.

The Impact

👤 For Users

Real-Time Accuracy: Instant data analysis reduced manual effort and errors.

Deeper Insights: KPI and segment filters unlocked actionable brand performance insights.

🚀 For The Business

Higher Customer Value: 30% boost in subscriptions for expanded tracking.

Operational Efficiency: Eliminated manual data delivery, saving hundreds of hours annually.

Increased Engagement: Intuitive design enhanced user retention.

Stronger Sales: Interactive dashboards accelerated customer acquisition.