Overview

Okadoc, a health tech startup, connects patients and providers through a suite of products. As Senior Product Designer & Team Lead, I built and led a high-performing design team to to transform healthcare in the Middle East through user-centric design and innovation.

🤔 Problem

The platform suffered from usability issues, inconsistent design, and lacked key features like video consultations. This led to low engagement and inefficiencies for both patients and providers.

🕴 My Role

I led design strategy, built a research-driven culture, and combined leadership with hands-on design. My team transformed the platform into a user-friendly, accessible solution that improved the healthcare experience.

🎯 Key Achievements

• Redesigned UX: Improved accessibility and streamlined patient-provider interactions, boosting adoption.
• Video Consultations: Launched a native mobile app with seamless telehealth capabilities.
• Future Innovations: Defined a vision for wearables integration and home care services.

The Impact

👤 For Users

More Accessible: Inclusive and user-friendly platform made healthcare easier to access.

Seamless Experience: Improved usability for patients and providers.

Convenient Care: Video consultations enabled timely medical support.

Life-Saving Impact: Faster access to care led to early diagnoses and treatments.

🚀 For The Business

14× Conversion Growth

4.2× Revenue Increase

8× More Appointments Booked